Context

WRTI 90.1 FM is a classical and jazz radio station that serves the greater-Philadelphia area. I imagined a campaign that would reinvigorate this beloved station for both old and new listeners alike. The concept, “Circular Sounds,” references many ideas: the basic structure of music itself, with its core notes and scales, the Circle of Fifths music theory concept, and of course, the commonalities of music and sound across time and culture.